Bespoke soul soundtracks Coca-Cola ad

Coca-Cola is the latest to employ bespoke music in their adverts.

We’ve all seen Coca-Cola’s latest ad. As part of the World’s efforts in reducing waste, Coca-Cola is doing its bit to increase awareness and ensure their bottles are recycled.


The typical Coke ad shows a man and a woman making eyes at each other, and messages are exchanged via a Coke bottle. The ad ends with the man being given a cold reminder to recycle his bottle.


Important message, yes, but what is MORE important is the soundtrack which you may not have particularly noticed. The soulful, feel-good track perfectly sets the mood and it is a bespoke song, written and produced specifically for the ad.


Sadly, Coca-Cola has not released details of the writers or artists. It seems it was made in Coca-Cola’s own Music Production House. This is a great accomplishment for the world of composers, however they also need recognition! We are calling for Coca-Cola to release the names of their talent.



Recent Posts

See All

Sixième Son soundtrack Michelin

You've seen the Michelin advert, you'll recognise its accompanying music, but you probably don't know who composed it. Tyre manufacturer Michelin is promoting their Primacy 4 and Crossclimate Plus tyr

Tom Player Composes For IKEA Ad Trilogy

Films, TV shows and their soundtracks to look forward to this week. Tom Player of Lost Track Productions is a bit of a legend when it comes to TV ad music. Having previously underscored ads for Boots,

Alex Baranowski underscores BBC 2 idents

BBC 2 have finally updated their idents which includes incredible audio by award-winning British composer and sound designer Alex Baranowski. It has been an astounding twenty years since BBC 2 updated